LG Australia Connects

LG Electronics Australia has solidified its position as a comprehensive business solutions partner at its LG Connect 2025 event, hosted on November 19-20 at its B2B Showroom in Parramatta. The two-day showcase brought together customers, partners, and industry leaders to demonstrate the company’s strategic evolution from a hardware vendor to a smart life solution provider delivering customers integrated technology solutions.

At the event, LG Information Display officially launched the LG Business Cloud, a new platform that unifies LG’s powerful cloud-based services, including LG SuperSign Cloud, LG ConnectedCare, and LG Pro:Centric Cloud, into a single, intuitive interface.

Under the theme ‘From Hardware to Smart Solutions’, the event detailed LG’s vision for the future of B2B technology. This approach combines its leading hardware with integrated software, third-party ecosystem partnerships, and a strong focus on sustainability to deliver complete, customer-centric outcomes across key industries.

Chris Wilson, General Manager of Business Solutions at LG Electronics Australia, said the event marked a pivotal moment for the company and its partners. “LG Connect 2025 represented a pivotal moment for LG as we clearly demonstrated our evolution into a comprehensive technology partner. We were thrilled to officially launch the LG Business Cloud, which is foundational to our strategy of delivering integrated, scalable, and sustainable value to our customers.

“The showcase was an opportunity to showcase our innovative hardware and more importantly, how we are working with our partners to build powerful ecosystems that solve real-world business challenges and drive mutual success.”

The event featured compelling real-world use cases presented by LG’s partners and end-users. Guest speakers from technology partners Crestron and Neat, demonstrating the power of integration, showcasing how LG’s displays seamlessly combine with control systems and Meeting Room ecosystems to create connected, intelligent experiences in corporate, education, and large-venue environments.

Throughout the showcase, LG demonstrated its deep understanding of the shifting needs across various sectors, including the demand for intelligent hybrid work solutions, automated retail and QSR experiences, and energy-efficient technology to meet growing ESG priorities.