POWERSOFT APPOINTS IONTECH FOR THE PHILIPPINES
In a further expansion of its international distribution activities, Powersoft welcomes Iontech Inc. as its newest authorised distributor in the Philippines. Powersoft joins the extensive portfolio of big industry brands including LG, Chief Mounts, Dalite, Kramer, Atlona, RGB, Apart Audio, Sennheiser, and EAW.
In business since 1997, Iontech Inc. is one of the premiere distributors of technology products in the Philippines. Having established roots in Information Technology, the company has secured a quality reputation as a full-service distributor providing solutions to the most discerning customers in the region.
As technology converged through the years, Iontech has expanded its reach to cover infrastructure products (data center and networking products), security (surveillance, analytics, access control), AV (LFD, projectors, signal management) and now Pro Audio.
Iontech Vice President Alexander Dee first came across Powersoft during his visit to Prolight + Sound Frankfurt this year, and was quite impressed with their line of products. He immediately perceived them as the perfect fit for the premium market in the Philippines, “As our company expands into the Pro Audio segment, especially in the touring and installation scenes, we needed a strong partner who can deliver quality products that can contribute to the overall success of our projects.”
“Our expectations is for Powersoft to fill a gap for high quality amplifiers not just for the loudspeaker brands we distribute, but also as a fundamental building block for brands carried by other distributors in the Philippines. We also expect that through the help of the Sound School, we can educate the Philippine market on how audio should be designed and executed,” he continued.
“Although new in this industry, their enthusiasm and beliefs in providing the correct knowledge to the Philippine market is refreshing and this is in line with our global strategy in giving back to the industry by providing the right knowledge to the customers. I look forward to working with Iontech to develop the Philippines market,” added Arthur Soh, Powersoft Sales Manager for Asia.