Jabra Reaches Farther

Jabra has introduced Jabra Reach, a single-cable BYOD extension solution designed to help businesses deploy and scale video meeting room installations more efficiently and consistently across meeting rooms of all sizes. As organisations expand Bring Your Own Device (BYOD) video collaboration across more meeting spaces to support hybrid work, delivering the same user experience from room to room becomes increasingly difficult. Different cables, adapters and room configurations can create inconsistent installations, increase the risk of connection issues and add to the management burden for AV and IT teams.

Scaling BYOD without adding complexity

Jabra Reach addresses these challenges by replacing fragmented, multi-cable setups with a single connection for video, audio, USB and optional power. Users simply connect a laptop via USB-C to access the room’s display, camera, microphones and speakers.

Built on HDBaseT technology, Jabra Reach extends this connection up to 100 meters (328 feet), supporting consistent installations across rooms of different sizes. This helps installation teams create faster, cleaner installations with fewer potential failure points and makes deployments easier to replicate at scale.

“Walking into a room and connecting your own laptop should be the simplest thing in the world, but too often it isn’t. You have the wrong cable, the wrong connector, a dropped signal or a table full of adapters,” said Holger Reisinger, Senior Vice President, Jabra Video Business Unit. “Jabra Reach solves that at the infrastructure level. Users get one cable to connect, and it works with any video bar or room system and doesn’t change how the existing setup functions. It makes that connection reliable and repeatable across every room.”

Flexible mounting options enable clutter-free, discreet installations at the table and behind the display, while concealed ports and secured cables create a tamperproof setup. Optional USB-C power delivery of up to 100W can also keep a laptop charged through the same connection.

Jabra Reach can be managed through Jabra Plus Management, providing centralised visibility and control that helps IT teams configure, monitor and support meeting rooms from a central platform. Designed to work across all Jabra video room solutions, Jabra Reach helps organisations maximise their existing meeting room investments.