LG Partner Club Launch

Australian systems integration partners are increasingly diversifying their offers for different industries. As commercial technology projects continue to grow in complexity, partners require faster access to expertise and greater capacity to respond to opportunities, calling for a fundamental change in the role of vendors from suppliers to long-term business partners.

“Our partners aren’t simply supplying displays anymore. They’re helping organisations design workplaces, connect campuses, modernise retail environments, and deliver integrated technology experiences. Increasingly, partners are choosing vendors based not only on the products they offer, but on how well they support their businesses,” said Chris Wilson, Sales General Manager – Information Display at LG Electronics Australia.

This evolving relationship between vendor and partner has led LG to launch LG Partner Club, a new platform designed to support AV and IT System Integrators, Consultants, Resellers and Installers nationwide. Shaped by input from Australia’s commercial technology channels, the portal helps partners sell, design and deliver LG solutions faster by simplifying access to sales tools, technical resources and training – ultimately improving productivity and reducing time to first deal. These tools and resources include:

• Deal registration and opportunity protection
• Preferred commercial pricing
• AI-powered resource hub for product, solution, and co-branded asset creation
• Technical documentation and installation resources
• Product certifications and online training
• Rewards and incentive programs
• Lead referral opportunities

Speaking to what the new platform means for LG’s partner ecosystem, Wilson said, “Our ambition is to become one of Australia’s easiest technology vendors to work with. Partner Club is an important step towards that vision, and we’ll continue investing in the tools, knowledge and support that help our partners grow alongside LG. When our partners succeed, our customers benefit—and that’s the kind of long-term partnership we’re committed to building.”