Midwich Appoints Claudio Cardile

Midwich APAC, a leading distributor of professional AV and technology solutions, is pleased to announce the appointment of Claudio Cardile as Sales Director for Australia and New Zealand (ANZ). Claudio brings over 20 years of experience in the AV and technology sector, including senior leadership roles with vendors Barco, Samsung, Benq, and Mitsubishi Electric.

In his new role, Claudio will be responsible for leading Midwich’s sales strategy across the ANZ markets, strengthening partner and customer relationships, and accelerating growth across the region. His appointment reflects Midwich APAC’s ongoing commitment to investing in strong leadership and expanding its footprint in the dynamic ANZ market.

“We are thrilled to welcome Claudio to the Midwich APAC leadership team,” said Dan Fletcher, Managing Director of Midwich APAC. “His extensive industry expertise, strategic mindset, and customer-first approach make him an ideal fit to lead our ANZ sales operations. Claudio’s leadership will be instrumental in driving the next phase of our growth.”

Prior to joining Midwich, Claudio held executive roles at leading technology firms where he was responsible for commercial growth, partner engagement, operations and regional expansion strategies.

“I am excited to join Midwich at such a pivotal time for the business,” said Claudio Cardile. “Midwich has a strong reputation for customer service and innovation, and I look forward to working with the energetic team to build on this success and deliver outstanding outcomes for our partners and clients across Australia and New Zealand.”

Claudio’s appointment is effective immediately.